The Oblique Strategies constitute a set of over 100 cards, each of which is a suggestion of a course of action or thinking to assist in creative situations. These famous cards have been used by many artists and creative people all over the world since their initial publication in 1975.

Edward de Bono is regarded by many to be the leading authority in the world in the field of creative thinking and the direct teaching of thinking as a skill. He is the originator of lateral thinking which treats creativity as the behaviour of information in a self-organising information system, such as the neural networks in the brain.

Influenced by Neville Brody’s design for The Face magazine, the Street Sounds Electro sleeves designed by Red Ranch eventually went on to inspire an electro cover of The Face magazine by Neville Brody. Perhaps overshadowed at the time by the music that the records carried, the sleeves were undoubtedly part of their success.