Dieter Rams
For over 40 years, from 1955 until the late 1990s, Dieter Rams designed or oversaw the design of over 500 products at German consumer goods maker Braun. He was radical in his use of materials but always determined on designing products that were fundamentally honest, as simple to use as possible and that worked as well as possible.
- Good design is innovative.
- Good design makes a product useful.
- Good design is aesthetic.
- Good design makes a product understandable.
- Good design is unobtrusive.
- Good design is honest.
- Good design is long-lasting.
- Good design is thorough down to the last detail.
- Good design is environmentally friendly.
- Good design is as little design as possible.