Jerry Dammers
Born in 1955 in South India, Jerry Dammers was the founder, main songwriter and keyboard player of Coventry band The Specials. The 2-Tone image and ethos was primarily concocted by Dammers who, drawing influence from original Jamaican rude boys, created the familiar 2-Tone look which adorned their releases. Their suits, Ben Sherman shirts, etc. came from seeing the fashions worn by fascist elements of the National Front. Dammers thought if they were going to put across an anti-racist message it was better to look like the people whose attitudes they were trying to change, rather than those who were already like-minded.
